Call it what you want, a giant boondoggle or the greatest thing to happen to commerce since money, but the Internet Corporation for Assigned Names and Numbers (ICANN) has revealed the applications for the new generic Top-Level Domains (gTLD). These aren’t your COMs and NETs from way back in 2011, but the .COKE and .FATBABY or whatever you can conjure and afford.
There were some surprises, like the multitude of companies going after .APP does not include Apple, Inc., and Google went bonkers, applying for more than 100 new domain...
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